Core Concepts- Exercise 2: Working to a brief
Exercise 2: Working to a Brief
These are extracts from briefs set as part of a student competition. Your task is to read and analyse them. Ask yourself:
• What are you being asked to do?
• How will the client will judge a successful outcome to the brief?
• What are the keywords?
In addition log any other questions you would want to ask the client.
After analysing the briefs the one that stood out for me was definitely brief 2; a metaphorical journey on the theme of connections. This is the brief with the least restrictions, leaving more room for creativity, which appealed to me the most.
The first brief is the most restricted and is the least appealing brief in my opinion. I feel like there is a limit with how far you can go creativity wise, as it is packaging and needs to display the product and appeal to a specific target audience. Although this may be a good challenge as it is more restrictive and may force me to think about packaging in a more abstract way, and how best to present this to the target audience, with it still coming across as appealing packaging.
The 3rd brief also interested me as it allows for broad creative range, you’d have to decide on the media/format the piece is presented in but you’d have to keep in mind the specific young audience it would be targeted at. This would be a good challenge as it is an emotive campaign with a direct message of “why let drink decide?” which would force me to think of a suitable style to present the work in, as it is a serious subject, whilst still appealing to a young audience. Overall this sounds like an interesting concept to create some work for.
My chosen brief would be brief 2 because it the most open to interpretation. Many ideas come to mind with what I could create, combining past and present issues/ideas using different imagery and media. It would be a good challenge as it is open to different formats that I could try. I like the umbrella idea of looking into connectedness as I feel like it would force me to be more creative and tackle the brief in a more abstract way.
