Graphic Design 2.1: Professional Practice, Project 8: ‘Branching Out’ Critical Review 3 (Outline)
Having had a chance to reflect on your proposal ideas, now is the time to write a 500 word outline - this is a summary of the potential contents of your Critical Review. If you have continued to read and research your idea, you will have started to collect your thoughts, maybe some key quotes, links to subject content, and finding a way to put those thoughts into an outline structure will bring some form to your writing process. One way you could do this is by breaking down the 500-word count into sections or chapters.
A logo is a critical component of a brand’s identity which encapsulates a brand’s values and essence, communicating them visually. The concept of a timeless logo refers to designs that exude a sense of permanence, remain effective and relevant over time, have minimal design revisions done to them, whilst avoiding any market or design trends. This review discusses the key elements that constitute a timeless logo, delving into some historical examples of timeless logo design.
Simplicity is widely recognised as an important element of timeless logo design, but is simplicity a necessity for an effective logo that can span generations? At its core, simplicity means removing any unnecessary design elements to focus on the essential, most meaningful and impactful aspects of a logo’s design- the parts that convey a brands story. “Logos should be recognizable, familiar, elicit a consensually held meaning in the target market, and evoke positive affect”. (Henderson & Cote, 1998, p14). *insert nike logo, discuss
Memorability is crucial for a logo’s success as it affects brand recall and recognition. A memorable logo helps consumers identify and associate with the brand. Henderson & Cote (1998) emphasize that memorable logos are easier to recall and recognize, which enhances brand visibility and loyalty of customers. *insert mcdonald’s logo, discuss
*importance of pattern section (closure quote form universal principles)
A simplified logo will not only make the brand more memorable but also more versatile. “Simplicity helps a design be more versatile. Adopting a minimalist approach enables your logo to be used across a wide range of media, such as on business cards, billboards, pin badges, or even a small website favicon.” (Airey, 2010, p. 22).
Recognizable regardless of culture or language, symbols enable companies to cross language barriers, compete globally, and maintain brand consistency across a wide range of media. (Airey, 2010, p. 13). *Apple logo, global/versatitility, discuss
*Discuss complex logos
*Discuss evolving logos but staying consistent, compare to companies who change logos frequently or a lot
*Discuss cultural/time awareness/importance of
