Graphic Design 2.1: Professional Practice, Project 10: ‘Refining Your Professional Practice’ Critical Review 5 (Final)
Final critical review below, screenshots from original PDF sent to tutor.
Bibliography:
Desiree Design Team. The power of perception: Going beyond the logo (2023) Desireedesign.co.uk. Available at: https://www.desireedesign.co.uk/brand-insider/the-power-of-perception-going-beyond-the-logo (Accessed 12 August 2024).
Visual Hierarchy (2018). Amazon logo meaning: History & significance. Available at: https://visualhierarchy.co/amazon-logo-meaning (Accessed: 12 August 2024).
Alina Wheeler. “Designing Brand Identity: An Essential Guide For The Entire Branding Team. John Wiley & sons (2009). Available at: https://archive.org/details/alina-wheeler-designing-brand-identity-an-essential-guide-for-the-entire-brandin/page/198/mode/2up. (Accessed 12 August 2024).
Arvin, L. (2023) ‘Amazon Logo design: History & evolution’ Kreafolk. Available at:
https://kreafolk.com/blogs/articles/amazon-logo-design (Accessed 12 August 2024).
Henderson, P. W. and Cote, J. A. (1998) “Guidelines for selecting or modifying logos,” Journal of marketing, 62(2), p. 14. doi: 10.2307/1252158.
Preeti Bhardwaj. Nike Swoosh Logo- origin, meaning and interesting facts you did not know (2024) Logome.ai. Available at: https://www.logome.ai/blogs/nike-logo-history (Accessed: 16 August 2024).
GraphicBull (2023) Unveiling the power of the Nike logo, Linkedin.com. Available at: https://www.linkedin.com/pulse/unveiling-power-nike-logo-insights-from-linkedin-poll-graphicbull (Accessed 16 August 2024).
(Airey, 2010, p. 22). Logo Design Love (no date) Anyflip.com. Available at: https://anyflip.com/sdga/vten/basic (Accessed: August 1, 2024).
(Airey, 2010, p. 13) Logo Design Love (no date) Anyflip.com. Available at: https://anyflip.com/sdga/vten/basic (Accessed: August 1, 2024).
Frith, H. (2011) ‘Unravelling the tale behind the Apple logo’, CNN, 6 October. Available at: https://www.cnn.com/2011/10/06/opinion/apple-logo/index.html (Accessed 16 August 2024).
Rand, P. (2014). Thoughts on Design. Chronicle Books. Chapter 6. Available at: https://www.bookey.app/book/thoughts-on-design (Accessed 16 August 2024).
Lidwell, W. Holden, K. and Butler, J. (2010, p.44) Academia.edu. Available at: https://www.academia.edu/34494159/Universal_Principles_Of_Design (Accessed: August 16, 2024).
Kyamko, M. (2023) McDonald’s logo: History, meaning, design influences, and evolution, crowdspring Blog. crowdspring. Available at: https://www.crowdspring.com/blog/mcdonalds-logo/ (Accessed: August 16, 2024).
Figure 1: (No date) Looka.com. Available at: https://looka.com/blog/amazon-logo/ (Accessed: August 19, 2024).
Figure 2: (No date) Designrush.com. Available at: https://www.designrush.com/best-designs/logo/nike-2 (Accessed: August 19, 2024).
Figure 3: Newsroom (2022) The story behind Apple’s first logo, infobae. Available at: https://www.infobae.com/en/2022/03/15/the-story-behind-apples-first-logo/ (Accessed: August 19, 2024).
Figure 4: Logowik (2021) Apple Logo, Logowik. Available at: https://logowik.com/apple-black-vector-logo-6835.html (Accessed: August 19, 2024).
Figure 5: Wikipedia contributors (2024) Golden Arches, Wikipedia, The Free Encyclopedia. Available at: https://en.wikipedia.org/w/index.php?title=Golden_Arches&oldid=1236614570.
